In today’s digital world, a well-timed social media video can do more for your business than you might expect. Just ask Lode, the young entrepreneur behind Rolling Sushi, a fast-food sushi shop located at Beethovenstraat 36 in Amsterdam.
At only 19, Lode launched his business, and three years later, it’s thriving. Recently, he added a new item to the menu: the crispy sushi sandwich, a product that gained popularity in the United States earlier in 2023 thanks to Erewhon supermarkets. Despite its success overseas, the sandwich didn’t initially catch on at Rolling Sushi. In fact, after two weeks of slow sales, Lode and his team were debating whether to remove it from the menu entirely.
Then, something changed. Monica Geuze, a well-known influencer, posted a TikTok video featuring the sushi sandwich. The result? Practically overnight, Rolling Sushi was drawing lines of eager customers, largely thanks to the power of social media. Interestingly, the shop next door—the popular viennoiserie Et Claire selling pastries and drinks—had experienced something similar not too long ago, with lines of customers forming after a viral video showcased their beautifully crafted treats. What started as a slow-burner for Rolling Sushi became one of the shop’s most popular items, as the power of social media worked its magic once again on the same street.
This is just one example of how powerful social media and influencer mentions can be in shaping success in today’s business landscape. A single video, shared at the right moment, can turn an underperforming product into a hit, connecting brands with new audiences and driving real results. Take for instance the viral rise of Van Stapele Koekmakerij, whose famous cookies have had tourists lining up around the block after an Instagram reel showed just how irresistible they are. Or consider Chun Café, which gained international attention and long waiting lists after beautifully crafted sandwiches were shared on TikTok. Social media has the power to transform local businesses into global sensations almost overnight.
If you’re looking to harness the power of social media for your business, it’s crucial to stay ahead of the curve. The Certified Digital Marketing Professional training at College of MultiMedia is designed to equip you with the tools and strategies needed to create impactful digital campaigns—so you can crack the code behind becoming an ‘overnight success’. Whether it’s through viral videos or engaging reels, you’ll learn how to leverage digital platforms to turn your business into the next big thing. Discover exactly how you can turn your next product launch into a success story.
Start: 17th of January 2025 | 5 days | Sign-up
Interested in the full course outline? Explore the complete program details here.
For companies looking to upgrade their digital marketing strategies, the CDMP course offers a structured path toward digital transformation. Learn more about the program and how it can benefit your business today. To discuss the possibilities of tailored training, email advies@cmm.nl, call 020 – 462 39 39, or fill out the inquiry form online.