Certified Digital Marketing Professional

The Certified Digital Marketing Professional course is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area.

The course combines introductory theory with real-world examples and hands-on exercises.

Each classroom session covers two modules per day, and between sessions, you’ll have time to apply your knowledge through practical exercises and additional video material. We recommend at least two hours of self-study per module to fully grasp the concepts before taking the exam.

By earning this digital marketing diploma, you will:

• understand the importance of digital marketing strategies and learn the art of AI in digital marketing, social media, content marketing and email marketing.
• learn how to integrate digital channels and see how SEO, PPC, and display advertising can be used to drive rankings and traffic.
• using GA4, you will know how to analyse complex data to gain insights and learn professional skills to perform better in your job.

What’s included

• 5 days / 30 hours of classroom training (livestream option)
• Delivered by industry experts
• Access to learning portal, with presentation slides and reference documents
• Access to video training
• Online exam preparation (quizzes and practical exercises)
• Online Certification Exam (Industry leading certification)
• 30 NIMA PE points (NIMA PE-punten)
• 12 month DMI Membership (see separate tab)

Target group

The Certified Digital Marketing Professional course is aimed at:

Digital Marketing Institute

Our diploma is a global-standard qualification that will benefit you no matter where your career takes you. This training is designed by the Digital Marketing Institute in Ireland.

The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe. They have certified more professionals to a single digital education standard than any other certification body.

Global Industry Advisory Council

The Global Industry Advisory Council, representing the world’s largest and most influential digital brands (including Google, Meta, Hubspot), validates all course content. By providing expert review and recommendations on a regular basis, the Council ensures that graduates of this course have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.

Under guidance of Global Industry Advisory Champions including:

AI-Powered Digital Marketing

Unleash the power of digital marketing in the era of Artificial Intelligence (AI). You’ll dive into key concepts, explore digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives. You will also gain a 360-view of your customers and learn how to connect more effectively throughout the buyer journey.

Content Marketing

This module will enable you to develop the knowledge and skills to plan and execute a content marketing strategy in a persona-oriented, data-driven way – informed by business objectives, aligned with the buyer journey and your overall marketing strategy.

Social Media Marketing

This module enables you to apply social media concepts and best practices to both organic and paid marketing activities on key platforms in order to run successful campaigns that yield ROI and meet business objectives.

Search Engine Optimization (SEO)

This module will enable you to build an organic search marketing strategy that brings the right kind of visitors to your website. You will learn how to boost online conversions, stand out in today’s fiercely competitive online marketplace and ensure the best possible ROI.

Paid Search (PPC) and Display Advertising

Use PPC advertising to capture high-intent consumers searching for products or services like yours. Master the art of budgeting, strategic bidding, and compelling ad creation and tap into the potential of YouTube and display ads with new AI features and campaign types.

Professional Skills for Digital Marketers

Successful marketers know that professional skills are just as important as technical skills. In this module, you will learn project management techniques, apply agile thinking, enhance creativity, and sharpen your strategic thinking along with practical skills such as problem-solving and time management.

Email Marketing and Marketing Automation

Your email list is one of your most powerful assets. Explore key tools and techniques enabling you to unlock the power of automation to streamline your email campaigns. Learn how to optimise your campaigns, from subject lines to layout and know how to overcome delivery challenges.

Website Optimisation and eCommerce

What makes a winning website and builds brand visibility? Understand the critical role the buyer’s journey and user experience (UX) play in shaping effective websites. Build seamless customer interactions and drive e-commerce success with an effective customer service solution. Use the right metrics to track, and measure activity and optimize website performance.

Analytics with Google Analytics 4 (GA4)

Use GA4 to maximise the insights from your marketing data while understanding best practices for data collection, consent, and privacy. Learn to set up and configure GA4, using AI-enhanced features to analyze performance and customer conversion journeys, and effectively monitor digital campaigns.

Digital Marketing Strategy

Learn how to plan and execute a winning digital marketing strategy. Conduct research to guide channel choice, messaging, and personas, set objectives and KPIs, devise a budget and devise a creative strategy that engages your audience.

Certification exam included

The Digital Marketing Institute is the global certification standard for digital marketing, certifying digital professionals in over 60 countries and 5 continents across the globe.

To complete the course and become a Certified Digital Marketing Professional, you have the option to complete an online computer-based examination. The exam is included in the course price and can be scheduled at your own convenience within 24 weeks after you finished the course.

After successful completion of the official exam, you will receive the Certified Digital Marketing Professional certificate.  

Keeping your certification up-to-date with the Membership Hub

When you enrol in this course, you will get access to the DMI Membership Hub for free. The Membership Hub is home of practical resources and go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you easily implement your learnings, and make an instant business impact.

NIMA PE Points

If applicable, you will also receive 30 NIMA PE points (NIMA PE-punten – Permanente Educatie) on the NIMA MyCareer portal.

Please contact one of our study advisors for more information about the exam.