© MSC Cruises
17-10-2024 | Amsterdam
MSC Cruises recently visited College of MultiMedia to enhance their digital marketing skills by enrolling key members of their branding team in the Certified Digital Marketing Professional (CDMP) course. As a result, the experience has empowered MSC Cruises’ team to better integrate digital tools into their branding efforts, improve cross-team collaboration with other departments, and provide them with updated knowledge of digital marketing essentials.
Expanding digital marketing knowledge at MSC Cruises
As the global cruise industry continues to evolve, MSC Cruises, a leader in the sector, recognizes the increasing importance of digital marketing. Veronica Fanti, Brand Manager at MSC Cruises in Geneva, emphasizes this point: “In a digital-first world, it’s vital for brand teams to not only understand but also anticipate how digital marketing shapes consumer interactions.” She further explains that “this training has been instrumental in equipping us to create strategies that resonate more deeply with our audiences and enhance our collaboration with digital teams.” Specifically, the CDMP course provided valuable insights into social media management, analytics, and campaign strategies, empowering the team to integrate more seamlessly with their digital counterparts.
A comprehensive experience
The Certified Digital Marketing Professional course offered by CMM is designed to cover all aspects of modern digital marketing. In particular, it spans topics from SEO and content marketing to data analytics and social media strategy, enabling participants to master the essentials of a successful digital marketing plan. Reflecting on the course, Veronica Fanti added, “Understanding digital marketing isn’t just about mastering tools—it’s about seeing the bigger picture. This training gave us a fresh lens to approach brand strategy, helping us sharpen our focus on consumer engagement across all platforms.”
Why this training is essential for businesses
Whether for MSC Cruises or any company seeking to stay competitive, the CDMP course offers immense value. For instance, Fanti suggests the course is valuable for businesses of all sizes: “I would definitely recommend this course. It provided opportunities for both entrepreneurs and professionals in larger organisations, offering practical insights that can be applied immediately.” Moreover, the course’s hands-on approach and dedicated week-long schedule allowed MSC Cruises’ team to focus entirely on enhancing their skills without the distractions of their daily work, leading to a deeper understanding of key digital marketing strategies.
Interested in the full course outline? Explore the complete program details here.
For companies looking to upgrade their digital marketing strategies, the CDMP course offers a structured path toward digital transformation. Learn more about the program and how it can benefit your business today. To discuss the possibilities of tailored training, email advies@cmm.nl, call 020 – 462 39 39, or fill out the inquiry form online.